Dry food styling for a Summer Valentines' kitchenware window display.

 Dry food styling for a Summer Valentines' kitchenware window display.

Client: London and American Supply Stores 

Chinese Luna New Year 2019, kitchenware window display

Appropriately festive gift bags* and boxes* were sourced, along with Chinese luck knots, and mini paper lanterns* altered to suit. This was the first ever Chinese New Year window for the client, so care was taken to research what cuisine to feature - dumplings and pork/pigs because it's year of the pig. The target market was particularly receptive to this display.

*actually Christmas but perfect colour palette!

Client: London and American Supply Stores

Pastel kitchenware Christmas window display, details

Details from a pastel Christmas display.
Golden Christmas baubles were sourced to supplement the previously acquired stars.

Client: London and American Supply Stores 

Last Hooray for Summer: kitchenware window display

This last hooray for Summer window is a bolder, warmer version of  the colour palette in the adjacent Easter window.

Use of astroturf links it in with the adjacent window.

Client: London and American Supply Stores 

Easter Kitchenware Window Displays

 

Two adjacent panels complement each other through use of colour schemes whilst using slightly different props, linked though topiary and astro turf.

 Conventional use of astro turf on floor of display.

Detail of complementary groupings. There is less of an Easter focus on the right, serving to highlight non-seasonal products.

The client sold out of some of these new sparkly bottles so others had to be swapped in their place.

Client: London and American Supply Stores 

Subtly Australian: Australia Day Kitchenware Window Display

 Pastel blue, card bunting flags are pinned in place like bunting 

and used a graphic device throughout the display. 

Australian made, owned  or themed products are highlighted 

with support from stock in the colours of our flag.

 The colour scheme is subtly patriotic but also Summery through the use of props to evoke the beach.

Client: London and American Supply Stores 

Fathers' Day Kitchenware Window Display

 All things DIY 

- sourdough bread, kefir, Italian cheese, vegan cheese, and tofu kits, plus cold smokers - 

and gourmet  for Fathers Day.

Client: London and American Supply Stores 

Earth Mama, Mothers' Day Kitchenware Window Display

The Earth Mama theme is conveyed through a natural, neutral colour palette of browns accented with Spring green and Autumnal orange. Whether one's mother makes pies, smokes food, drinks tea, makes her own bread, pasta, butter or yoghurt, is conscientiously plastic or waste free, or enjoys the luxurious pleasure of a glass of bubbly and fresh oysters after a hard day's work, there is something to suit everyone's mum.

Client: London and American Supply Stores 

Easter Kitchenware Window Display

Initial concept development sketch.

This year a concerted, self driven effort was made to dress the Easter windows as they had not been done before.

• Easter windows can be very bitsy due to the small scale of the merchandise. Cake tins were used to add visual presence and to complement the sweetness of Easter treats. Additionally...
• ...Hand drawn and cut out, larger than life rabbit props were made from reclaimed cardboard
• Temporary nest like structures made of woodstraw were fashioned, to evoke Spring
• Instead of a pair of aprons flanking the central panel, a single apron created the peak, in line with the solid background
• Chocolate moulds that had previously been deemed too irksome to repack were carefully unpacked to keep the soft colour palette as tight as possible. 
• Prop eggs from the Flying Frog Concepts Prop Library were used, instead of the eggs originally sourced for the client years ago.

The result was delighted customers and passersby with sell out sales of many items. Some stock was reordered and still sold through strongly. It made maintaining the window challenging but worthwhile!

Close up of central panel.

An assortment of stylised rabbit poses developed for the window. The yellow, orange and pale purple poses were used.

Baby rabbit, handmade cut out from reclaimed corrugated cardboard.

Rabbit cardboard prop.

Grouping the rabbit pancake ring with the crepe spreader, next to the Kitchenaid stand mixer helps to convey the purpose of the object for those not familiar with it.

Pretty in pink - and a fun way to display duck and baby chick biscuit cutters, by posing them in a ceramic egg tray with prop eggs. Taking a cue from the apron and oven mitts in the display, black and granite tones were strategically used in the window display to add impact, and a mature sophistication to what would otherwise be a very soft and feminine colour palette.

Reclaimed woodstraw was used to create several clean, earth toned bird nests. Here is a squirrel egg cosy with a pair of eggs in an enamel dish 'nest'.

This temporary prop nest made of woodstraw, cradles a speckled egg from the Flying Frog Concepts Prop Library. One dozen such eggs in speckled, pale blue and terracotta were used throughout the display.

 Client: London and American Supply Stores 

Icecream Window Display

Dry food styling, icecream sundae using faux fruit and artfully manipulated tissue paper. With the adjacent checkered background a retro, icecream parlour flavour is evoked.

Dry food styled, icecream boat using carefully rolled balls of coloured tissue paper. The effect can not be replicated by simply scrunching it up.

 Client: London and American Supply Stores 

DIY Pasta, Food Smoking and Coconut Yoghurt Window Display

The handmade coconut props from the Flying Frog Concepts Prop Library are not only a great conversation starter with customers but they also help sell coconut yoghurt kits.

 Client: London and American Supply Stores 

DIY Kitchenwares Window Display

DIY products and a soft, classic colour scheme set by the pastel green, blue and dove grey of 

new Robert Gordon ceramics.

 Client: London and American Supply Stores 

Christmas Kitchenware Window Display

 As per client request, window is full of stock so that passers by have to stop to take it all in.

New golden products by Robert Gordon in woodland themed shelf.

A cosy serving suggestion - without the use of food.

After placing this vacuum sealer in the window with a prop steak vacuum sealed in a bag, sales of this high ticket product increased markedly.

 Client: London and American Supply Stores 

Fathers' Day Kitchenware Window Display

Imperial purple is not a conventional colour for Fathers' Day but it does bring out the warm natural tones of the featured products and adds a touch of luxury to the shinier ones.

The hand made puff of smoke rises again...

'... a lovely bunch of coconuts...' Hand assembled coconut props were created especially for this display. They helped the client completely sell out of coconut yoghurt kits. This had not happened when the product was in the window previously, unpropped.

 Client: London and American Supply Stores 

Winter Kitchenware Window Display

Left to right:

Slow cookers by Cuisinart, Solidteknics cookware, food smoking kitchenware featuring the Aussie Smoke Bloke cold smoker, fun baking and bright colour for all ages.

 Client: London and American Supply Stores