Friday, March 17, 2017

Easter Kitchenware Window Display

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Initial concept development sketch.

This year a concerted, self driven effort was made to dress the Easter windows as they had not been done before.
  • Easter windows can be very bitsy due to the small scale of the merchandise. Cake tins were used to add visual presence and to complement the sweetness of Easter treats. Additionally...
  • ...Hand drawn and cut out, larger than life rabbit props were made from reclaimed cardboard
  • Temporary nest like structures made of woodstraw were fashioned, to evoke Spring
  • Instead of a pair of aprons flanking the central panel, a single apron created the peak, in line with the solid background
  • Chocolate moulds that had previously been deemed too irksome to repack were carefully unpacked to keep the soft colour palette as tight as possible. 
  • Prop eggs from the Flying Frog Concepts Prop Library were used, instead of the eggs originally sourced for the client years ago.

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The result was delighted customers and passersby with sell out sales of many items. Some stock was reordered and still sold through strongly. It made maintaining the window challenging but worthwhile!

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Close up of central panel.

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An assortment of stylised rabbit poses developed for the window. The yellow, orange and pale purple poses were used.

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Baby rabbit, handmade cut out from reclaimed corrugated cardboard.

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Rabbit cardboard prop.

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Grouping the rabbit pancake ring with the crepe spreader, next to the Kitchenaid stand mixer helps to convey the purpose of the object for those not familiar with it.

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Pretty in pink - and a fun way to display duck and baby chick biscuit cutters, by posing them in a ceramic egg tray with prop eggs. Taking a cue from the apron and oven mitts in the display, black and granite tones were strategically used in the window display to add impact, and a mature sophistication to what would otherwise be a very soft and feminine colour palette.

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Reclaimed woodstraw was used to create several clean, earth toned bird nests. Here is a squirrel egg cosy with a pair of eggs in an enamel dish 'nest'.

 photo LASS2017MAR_EasterDETAILegg_zpsxqxuebl4.jpg
This temporary prop nest made of woodstraw, cradles a speckled egg from the Flying Frog Concepts Prop Library. One dozen such eggs in speckled, pale blue and terracotta were used throughout the display.

 Client: London and American Supply Stores 

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