Retail/commercial instore and window displays in Melbourne, Australia. Window dressing, photographic styling, props made, hired out and sourced.
Wednesday, February 08, 2012
Summer's Fresh Food Display
Featuring the three main Kitchenaid apppliances accompanied by products in cheerful Summer colours, including a chicken nesting in a lettuce lined colander! 'Why is that Summery?' you might ask. If a lettuce has just been washed in the colander a chook might find that a very comfortable and cool place to sit in Summer. Little quirky touches like this in a display are unique to this Visual Merchandising company, and catch the viewer's attention as well as help them to remember a store. The client sold out of this size of chicken during the month of this display.
The Tangerine Kitchenaid stand mixer in the photograph is a substitute for the Yellow Pepper model first placed in the display. That item sold within a week of the window's installation. Providing an attractive context for the Yellow Pepper Kitchenaid helped move a product that had been sitting for over a month in a showcase.
Client: London and American Supply Stores
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