Retail/commercial instore and window displays in Melbourne, Australia. Window dressing, photographic styling, props made, hired out and sourced.
Saturday, April 17, 2010
Mothers' Day Window
Overall window showing four stories for Mothers' Day: Cuisinart electrical, Ecology white ware, KitchenAid Artisan mixer, Joseph & Joseph assorted.
Cuisinart electrical, and Ecology white ware
Ecology white ware and glassware is made without the use of coal fired furnaces. Prop foliage and a treefrog convey an environmental awareness.
This was the first time Kitchenaid has been sold by the client, just in time for Mothers' Day. Only a small quantity of mixers is kept on hand. The brand dates back to 1938 so there's great brand awareness. Only a modest display is necessary to generate sales. On the right, the signage promoting recipe book stands lead to most lines being sold out.
Detail of Kitchenaid display with a breakfast in bed serving suggestion.
Client: London and American Supply Stores
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