Saturday, April 17, 2010

Mothers' Day Window

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Overall window showing four stories for Mothers' Day: Cuisinart electrical, Ecology white ware, KitchenAid Artisan mixer, Joseph & Joseph assorted.

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Cuisinart electrical, and Ecology white ware

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Ecology white ware and glassware is made without the use of coal fired furnaces. Prop foliage and a treefrog convey an environmental awareness.

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This was the first time Kitchenaid has been sold by the client, just in time for Mothers' Day. Only a small quantity of mixers is kept on hand. The brand dates back to 1938 so there's great brand awareness. Only a modest display is necessary to generate sales. On the right, the signage promoting recipe book stands lead to most lines being sold out.

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Detail of Kitchenaid display with a breakfast in bed serving suggestion.

Client: London and American Supply Stores

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